APPLE MUSIC JAPAN
NEW LIFE

Credits
Design & Animation: Scholar
Creative Director: Will Johnson
Managing Director / E.P.: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
CG Supervisor: Tim Hayward

Art Directors: Macauley Johnson, Hana Yean
Sr Producer: Bridgette Spalding
Designers: Danni Fisher-Shin, Jina Kwon
2D Animators: Danni Fisher-Shin, Henry Pak, Erich Reimers
Cel Animators: Sam Button, Danni Fisher-Shin, Lyuben Dimitrov, Scott Johnson, Henry Pak, Erich Reimers, Aly Tain, Lauren Tom
3D Generalists: Cameron Scott
Storyboards: Macauley Johnson

 

I worked on design and character exploration for Scholar’s take on Apple Music Japan’s campaign “New Life”. We aimed to find an exciting and bold style that would be different yet appealing to the Japanese audience.

Design Frames

 

Character Exploration