CDC - ‘Inside Knowledge’

 I had the opportunity to design frames for and art direct the Linda side of CDC’s ‘Inside Knowledge’ stories, which are about the experiences of real women and their journey through ovarian cancer.

We worked with character designs from Min Kyung and expanded upon her style to develop a tactile and amorphous world that gently gives form to the specific moments in time experienced by these women.

I worked with a small superstar team which included storyboards and design by Nicole Choi and Lizzi Akana; and animation by Lizzi Akana and Andy Kennedy. Over a period of several weeks, our team of five fully designed and animated the 90 and 30 second spots.

CREDITS

Design & Animation: Scholar
Creative Director: Chace Hartman
Executive Producer: Nic Barnes
Managing Director: Christina Roldan
Head of Production: Ryan McLaughlin
Senior Producer: Aleen Kim
Production Coordinator: Marcus Fussell

'LINDA' TEAM
Art Director: Ana Chang
Character Design: Min Kyung
Designers: Ana Chang, Amy Wallace, Zach Herdman, Nicole Jooyeon Choi, Lizzi Akana
Lead Animator: Lizzi Akana
2D Animators: Ana Chang, Lizzi Akana, Andy Kennedy
Cel Animators: Lizzi Akana, Andy Kennedy, Harry Teitelman

Editorial: Scholar
Editor: Dannette Mehalik

Mix & Sound Design: Sonic Union
Mix & Sound Designer: Rob McIver

Music: Premium Beat
Track Names: "Gospel Trail" and "Clear Plans"

Client: CDC
Agency: Ogilvy