CHIME
BETTER BANKING FOR EVERYONE
Credits
Design & Animation Company: Scholar
Creative Director: Chace Hartman
Managing Director / EP: Jo Arghiris
Head of Production: Ryan McLaughlin
Art Director: Ana Chang
Senior Producer: Aleen Kim
Designers: Ana Chang, Zach Herdman, Liam Elias, Nicole Jooyeon Choi
2D Animators: Ana Chang, Zach Herdman, Amy Wallace, Jaewoo Park
Flame Artist: Carmen Maxcy
Client: Chime
Agency: Barrett SF
I provided art direction for Scholar’s work in Chime’s ‘Better Banking for Everyone’ campaign, which emphasizes how financial stability can be accessible to everyone regardless of who they are and what they do. The team designed over 25 characters in Chime’s signature playful and minimal style and animated them in a stylized world.