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TARGET
BULLSEYE’S ANIMATED ADVENTURES

During my time at Scholar, I’ve had the opportunity to participate in three Target spots featuring their mascot, Bullseye.

Tasked with bringing him into a more emotive animated world, I designed the look of Bullseye for animation in “Target - Bullseye Auditions”. Later on, Scholar was invited to create another round of Bullseye’s auditions, in which I designed a few outfit changes for Bullseye, as well as provided storyboards.

In early 2020 I provided art direction for “Target - Bullseye Saves the Day”, a short spot in collaboration with Dreamworks to highlight some of the upcoming movies in theaters at the time. Though initially created for viewing in theaters, the spot was later cut to be viewed on the web.

 

Bullseye Saves The Day

Designed by Liam Elias.

Designed by Liam Elias.

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Bullseye 2.0 Auditions

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